Product Management Training for the New Economy
If your company wants growth in this new economy, you can't do product
management the same old way. Product Management University debunks the
conventional management of products in silos in favor of a unified
approach that delivers higher impact solutions to grow the entire company.
At Product Management University, product managers and marketers will
learn how to work as a team to determine the market segments most
conducive to growing the company as a whole, create a strategy to
penetrate those markets then deliver the best mix of products, marketing
messages and sales tools to execute the strategy. This approach ensures a
single set of priorities across marketing, sales and products and
eliminates silos with competing objectives that consume excessive
resources and inhibit growth.
Program Agenda
-Structure the product team, define roles, responsibilities and
deliverables to improve productivity, reduce bottlenecks and stress levels
-Assess markets, core competencies & competition to prioritize target
markets for the company to simplify all decisions
-Create a strategy with an integrated product roadmap tied to target
markets to drive top-down investment priorities
-Define business requirements that connect market dynamics to target
customer tactical needs for higher impact solutions
-Create unified product plans/business cases across all products to
penetrate the hottest markets faster
Define use cases/user stories and functional requirements so that product
design and usability become a key point of differentiation
Orchestrate product design and development with regular validation points
that keep business and market objectives at the forefront of product
design and usability
Ready the company for product rollout and launch with knowledge transfer
processes that improve performance of sales, services, marketing and
support and allow the product team to focus on the next set of priorities
with fewer disruptions
About ZIGZAG Marketing, Inc.:
ZIGZAGs Product Management Framework is a model for creating market
driven product companies and growing them by determining the markets most
conducive to growing the company, creating a strategy to penetrate those
markets then delivering the best mix of products, marketing messages and
sales tools to execute the strategy. Result: a single set of priorities
across marketing, sales and products.
When:
Thursday March 11, 2010
-
Friday March 12, 2010
8:30 AM -
4:30 PM
Pacific
Where:
Regus Office Centers - San Jose,
2033 Gateway Place, 5th Floor,
San Jose, CA 95110
Organizer:
ZIGZAG Marketing, Inc.
Cost:
$1495 per person.
Contact:
866-797-3647
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