B2B Seminar Series: Benjamin Wayne - When ROI Is Paramount – Online Video is a Marketer’s Dream
Part of the B2B Power Exchange Thought Leadership Series
Benjamin Wayne, CEO of Fliqz will lead a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI - all on a shoestring budget.
Specifically, Benjamin will address:
• The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and perhaps not so well
• Why YouTube and other proprietary platforms aren’t the answer.
• The dos and don’ts of marketing via online video
• Why online video advertising is broken and what needs to change for it to work
Benjamin Wayne
CEO, Fliqz
Prior to Fliqz, Benjamin was President & CEO of Collabrys, a leading provider of outsourced customer acquisition and retention solutions for Global 1000 corporations, including Bank of America, Capital One, Visa, Estee Lauder, Clorox, Wyeth Pharmaceuticals, Target, New York Life Insurance, and Prudential. Collabrys was acquired by E-Centives in 2004.
Prior to Collabrys, Benjamin was the founder, president, and CEO of Smartshop.com, an online comparison shopping portal that was acquired by CNET in 2000. Prior to Smartshop, Benjamin was president of BG&W Consulting, a South Korea-based market-entry consultancy whose clients included Coca-Cola, Disney, Benetton, Cathay Pacific Airways, Samsung, and the U.S. government.
Benjamin holds an undergraduate degree from Princeton and an MBA from the Harvard Business School, and he was a Fulbright Research Scholar to South Korea.
When:
Friday March 13, 2009
11:00 AM -
12:00 PM
Pacific
Where:
Online meeting/event,
Organizer:
B2B Power Exchange
Contact:
877.722.2769
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Free Event
This is a free event, but the login information will be included in a receipt that will be emailed to you.
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$0.00 |
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The event has already occurred.
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