Proactive Reimbursement Planning based on Product Development Cycles
Susan Rowinski, MSE
Principal, Sue Rowinski Group LLC
Reimbursement & Marketing Consulting for the Life Sciences
www.suerowinskigroup.com
- 5:30 p.m. Networking and light refreshments
- 6:00 - 7:00 p.m. Presentation
Sue has a broad experience base in medical device reimbursement planning, specifically with imaging systems, CLIA-based IVD-MIAs, hospital-based diagnostics, therapeutics (catheter-based, surgical implants, laparoscopic and other MIS techniques).
She will present a reimbursement planning model that is based on three specific phases of the product development cycle. These phases are; Safety and Feasibility, Pivotal Trial and Market Launch.
Starting reimbursement planning well before product launch may help to improve the probability of obtaining payer approvals after FDA approval.
Sue will also present a case study and reference material reinforcing the presentation’s goal.
While the presentation will focus on medical device reimbursement, those in the other life science sectors such as pharma, biopharma, and biotech will find the presentation’s planning concepts and methodologies useful.
If you would like to speak with Sue before presentation, she can be contacted at susan@suerowinskigroup.com.
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