Creating Elegant Solutions
What do the Google interface, Twitter, Sudoku, Toyota's Scion, Jackson Pollack's art, and In 'N Out Burger have in common?
They have the rare and universally desirable quality that Oliver Wendell Holmes referred to as "the simplicity on the other side of complexity." They are uncommonly simple yet enormously impactful concepts built on a hidden tapestry of key elements that allows them to achieve the maximum impact with a minimum of means, rendering them "elegant solutions." They are at once symmetrical, seductive, subtractive, and sustainable.
In this event, Matthew May, author of In Pursuit of Elegance, and former Pepperdine professor, is on a quest to help organizations pursue elegant solutions—ideas and offerings that are at once dirt simple and surprisingly powerful. In today's sluggish economy and brutally competitive environment, the need for ideas that achieve the maximum effect with minimum means is more imperative than ever. Anchored in a story-driven delivery, Matt's message and methods offer a blend of wisdom and insightful takeaways that provide a practical approach to building a companywide ethos of personal resourcefulness, lablike curiosity, and designer-like thinking.
When:
Monday February 22, 2010
12:00 PM -
1:00 PM
Pacific
Where:
Toyota Motor Sales,
TAC Building, 19200 S. Gramercy Place,
Torrance, CA 90501
310.468.4143
Organizer:
International Association of Business Communicators - LA Chapter
Cost:
IABC Members: $20 before February 16; $25 afterwards; Non Members: $40
Contact:
Gail Herring, 310.468.4143
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