B2B Seminar Series: Michael Ward - Creating a Leak-Free Leads Pipeline
This event is part of the B2B Power Exchange thought leadership series
Is the 95-5 rule of website traffic creating holes in your leads pipeline? Studies show only about 5% of your website traffic is "sales-ready" which begs the question—how should you treat the other 95%, knowing that at some point in time, they may mature to a qualified lead?
Today's marketing automation technology can help bridge this gap. Lead nurturing campaigns can be automated for targeted and personalized communications that have a 1:1 feel but can be executed on a scale of 1:many.
Additionally, leads can be scored higher or lower depending on their sales-readiness activities. These tools and strategies make nurturing the cooler leads scalable from a marketing viewpoint while sales is able to identify and focus their sales efforts on the most qualified leads.
Michael Ward, Founder and CEO of Net-Results, will begin with a quick overview of the 2010 marketing automation (MA) landscape. He will then review the benefits of marketing automation and points to consider when implementing a MA strategy. Attendees should leave the presentation with a clear understanding of marketing automation, the challenges it solves in the traditional web-marketing paradigm and strategies and ideas to shape MA initiatives.
M. Ward Bio:
Michael Ward, Founder and CEO, Net-Results
Just the right blend of technical expertise and marketing savvy, Michael Ward knows how to create solutions that drive results. Since 2003, he's been working tirelessly to create a platform that offers both a robust feature set and the simplicity that every marketing professional can appreciate.
Michael first conceptualized and launched the website analytics platform Net-Leads seven years ago after spending nearly 17 years working as an IT manager and developer. He didn't let his IT title stop him from thinking of ways to help his company (and others like it) understand and profit from the web traffic that the marketing team couldn't identify. Michael leveraged his software programming skills to build a system to help businesses sell smarter and faster utilizing their online intelligence.
The resulting solution - Net-Results - has taken shape and won a following of loyal customers in the recently-defined marketing automation space. Michael's steadfast belief that marketing automation can benefit any company of any size is reflected in the platform's cornerstone benefits: ease of use and accessible pricing. These days, Michael continues to put his technical chops to great use by collaborating with teammates and customers to roll out new features and platform updates that keep Net-Results' customers happy…and ahead of the competition.
When:
Friday April 30, 2010
11:00 AM -
12:00 PM
Pacific
Where:
Online meeting/event,
Organizer:
B2B Power Exchange
Contact:
877.722.2769
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This is a free event, but a receipt will be emailed with login information.
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