Creating & Delivering Product Demos - Atlanta, GA
Product Demos - 1 Mouth, 2 Ears & 3 Helpful Tips
The key to a great product demo is your ability to address emotionally
charged issues of your buyer. But how do you uncover these issues if you
talk more than you listen?
3 Tips for High Impact Demos
1. There's a reason we were born with two ears and one mouth. Ask
questions that foster casual relationship-building conversations and
listen twice as much as you talk. The real issues are right under your
nose if you pay close enough attention. Refrain from asking questions
like, "what are your top business pains?" They rarely uncover the real
motivation of your buyer.
2. Create a theme for each demo centered on your buyer's motivation and
reinforce that theme throughout the demo. Example: "The capabilities of
our product boil down to one thing - preventing fraudulent transactions
that can tarnish your reputation."
3. Use features as proof points to exemplify a solution to a problem.
There's no need to show every step required to get the end result if no
one is asking.
Register for ZIGZAG Marketing's 1-day hands-on workshop and learn how to
execute these tactics in a simple no-nonsense fashion. Your demos will be
shorter and more meaningful and you'll close more deals.
What: Creating & Delivering Product Demos
Where: ATLANTA, GA
When: MARCH 18
How Much: $795
REGISTER NOW: http://www.zigzagmarketing.com/register_demos.asp
2008 Course Catalog: http://www.zigzagmarketing.com/lit_request.asp
View our framework: http://zigzagmarketing.com/methodology.asp
Contact Brandice Thorn at (866) 797-3647 ext 1 or
bthorn@zigzagmarketing.com for more information.
About ZIGZAG Marketing:
ZIGZAG Marketing is a product management training and consulting firm for
high technology product companies. Our framework and training programs
offer the market's simplest approach for planning and delivering the right
products to the most lucrative markets and communicating value
propositions in plain simple English.
When:
Wednesday April 9, 2008
-
Where:
ZIGZAG Training Center,
3475 Lenox Rd., Suite 400,
Atlanta, GA 30326
404-601-2866
Organizer:
ZIGZAG Marketing
Cost:
$795.
Contact:
866-797-3647
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