Peter Cohan's 'Great Demo!' Workshop
Create and Deliver Surprisingly Compelling Software Demonstrations
"Do The Last Thing First" -- the recipe for a Great Demo!
This is an interactive workshop with Peter Cohan geared especially for you
who demonstrate B-to-B software to your customer and channels. Bring a
copy of your demo and be prepared to present it -- we'll help you turn it
into a surprisingly compelling demo!
"Peter Cohan's Great Demo method really works. It helped us win
DEMOgod, and it has allowed us to explain our offering much more clearly
to prospects."
Chaim Indig, CEO, Phreesia
OVERALL OBJECTIVES
Establish a framework, including skills and processes, to create and
deliver improved software demonstrations and increase success in the sales
and deployment of your organization's software products.
WORKSHOP DELIVERABLES:
1. Determine the right content for a demonstration, based on the
customer's business needs and objectives.
2. Organize the content in a novel, logical progression that maps to
audience needs and depth of interest and engage and prove your
capabilities within the first six minutes of the demonstration.
3. Prepare demonstrations using the new method.
4. Present demonstrations with the highest probability of success in
achieving the desired objectives.
5. Manage a range of real-life situations and scenarios.
ABOUT THE SPEAKER: Peter Cohan, Principal at Second Derivative
Community Web Site: www.DemoGurus.com
Peter Cohan is the founder and a principal of The Second Derivative, a
consultancy focused on helping software organizations improve their sales
and marketing results. In July 2004, he enabled and began moderating
DemoGurus(R), a community web exchange dedicated to helping sales and
marketing teams improve their software demonstrations. In 2003, he
authored Great Demo!, a book that provides methods to create and execute
compelling demonstrations. The 2nd edition of Great Demo! was published
March 2005.
About SKMurphy:
At SKMurphy, Inc. we offer business development services for software
entrepreneurs. We provide strategic advice on customer development,
company development, product planning, and new product introduction. We
develop executable plans with measurable results to grow your business.
Our focus is on early customers and early revenue for software startups.
When:
Wednesday March 17, 2010
8:30 AM -
1:30 PM
Pacific
Where:
Moorpark Hotel,
4241 Moorpark Ave,
San Jose, CA 95129
408-864-0300
Organizer:
SKMurphy
Cost:
$336, after Mar 4 $360.
Contact:
408-252-9676
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