UC Berkeley Product Management Program
UC Berkeley Product Management Program in Santa Clara
The UC Berkeley Product Management program teaches critical business
skills and a strategic framework for superior Product Management that will
drive companies to new levels of profitability. Designed for product
managers and executives interfacing with product management, this
intensive 5-day course delivers a powerful knowledge mix across the
product life cycle including strategic planning, product management
execution, and product launch.
Benefits
During this program, participants will develop the skills to:
- Determine the most effective methods for obtaining and integrating
market feedback to drive corporate and product decisions, including both
one-off and recurrent research studies
- Appropriately allocate resources among products
- Prepare a meaningful business case
- Construct product road maps
- Write effective market and product requirements documents
- Choose the most appropriate product prototyping and testing methodology
- Develop a top-notch launch plan
- Optimize the marketing mix
Learn from the Best in the Business and Build a Valuable Network
The program brings together top faculty from the Haas School of Business
at UC Berkeley with Product Managers of some of the world's most
successful products. All graduates get a UC Berkeley Certificate and an
invitation to join our UC Berkeley Product Management alumni LinkedIn
network.
Who Should Attend?
Product Managers, Directors, and Vice Presidents of Product Management,
Engineers looking to move into or interfacing with Product Management
Strategic planners, VP's, and others who manage product portfolios and
corporate strategy.
About UC Berkeley Center for Executive Development:
The Berkeley Center for Executive Development draws on the rich resources,
talent and perspectives of top-level business educators and researchers
from UC Berkeley's Haas School of Business and elsewhere to provide
top-level executive education courses and custom programs to executives
and companies around the world.
When:
Monday August 2, 2010
-
Friday August 6, 2010
9:00 AM -
6:00 PM
Pacific
Where:
Network Meeting Center at TechMart,
5201 Great America Parkway,
Santa Clara, CA 95054
Organizer:
UC Berkeley Center for Executive Development
Cost:
$5,995. Second person from a firm 1/2 price!
Contact:
415-309-0939
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