How to Assess the Effectiveness of Online Brand in Less Than 30 Sec
It's quarter end. The CEO wants to know if you're coming in on budget and
hitting your online marketing goals. You've tweeted how busy you are seven
times this week and even asked your lead creative agency to do one of
those PowerPoint thingys. How are you ever going to deliver the one metric
that means anything in business -- how well we're doing against the
competition? Let me show you how to do that.
Questions Answered
1. Why out-doing the competition is THE success metric that matters in
business
2. Why online brand optimization is key
3. What tools can be used?
4. How to benchmark, track, and report on results
5. Now that you know, getting from bad to better - a quick primer
6. Other business uses for real-time brand metrics
Jon Samsel is a social connector, blogger and author with 16 years of
experience as a senior online marketer at Fortune 100 companies like Ford,
Apple and Countrywide. He is currently a Senior Vice President of Digital
Marketing at Bank of America. Jon is the author of four books and tweets
on a regular basis on topics such as social media, online branding, SEO,
user experience design, website optimization and the art/science of
writing.
Gourmet dinner and wine are included!
When:
Tuesday February 9, 2010
6:30 PM -
8:30 PM
Pacific
Where:
Samovar Conference Hall,
1077 Independence Ave,
Mountain View, CA 94043
Organizer:
Global Learning Foundation
Cost:
$20 in advance; $30 at the door.
Contact:
650-469-3243
|
|
The event has already occurred.
|
|
| |
|
|
