B2B Seminar Series: Guy Smith - Software Marketing in Troubled Times
Part of the B2B Power Exchange Thought Leadership Series
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When
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Monday December 1, 2008
11:00 AM -
12:00 PM
Pacific
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Where
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Online meeting/event
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Who
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Organizer:
B2B Power Exchange
Contact:
877.722.2769
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Cost
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Pricing |
Free Event
There is no fee to attend, but the login info will be included on the receipt
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$0.00 |
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Description
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This webinar is part of the thought leadership series presented by B2B Power Exchange members.
Marketing software is difficult enough when the economy is healthy. With a global recession looming software vendors will become desperate.
Two colliding trends in the software industry will create a financial train wreck in the next few years. While IT budgets shrink and the complexity of market trends/demands grow, many software firms will get crushed and will vanish as they did in the dot-bomb era. As customers rein-in their spending, momentum drives most software vendors to continue to chase marginal markets with fragmented messaging they developed during the boom cycle.
When the economy droops, smart software companies refocus their products, delivery and messaging to their customer’s “business disciplines.” Identifying customer business disciplines and matching your value proposition to those disciplines will draw the newly narrowed attention of frugal IT buyers. Building a matrix around customer business disciplines and core product values leads to precise promotions that gain traction in each segment where you market your wares.
Guy Smith, founder and chief consultant at Silicon Strategies Marketing, will cover the economic pull-back in the industry, the growing demand for diversified software delivery models and the core business disciplines that drive buyer motivations.
Over the coming months, we will begin to tailor our systems to let you select seminar tracks that are of interest to you or the clients you serve. There are several other presentation ideas that have been submitted on topics including PR, hiring, team performance, sales and IT project execution. These content-rich webinars will be presented live in the next few months, and recorded versions will be available at www.b2bpowerexchange.net.
If you are interested in presenting to the B2B Power Exchange community, please send an outline of your presentation to info@b2bpowerexchange.com. Presentations must be educational in nature and designed for general audiences that may include potential partners, prospects and people with a general interest in the topic. Blatant sales pitches will not be permitted, and all presentations will be prescreened.
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Attending
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The event has already occurred.
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Link for this event
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http://www.SureToMeet.com/exec/gt/event.h,event=1bfbecaf5e01
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