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B2B Seminar Series: Sami Jajeh - Uniting Messaging and Segmentation for Better Marketing Results
Part of the B2B Power Exchange Thought Leadership Series

When Monday March 9, 2009 11:00 AM - 12:00 PM Pacific
Where Online meeting/event
Who Organizer: B2B Power Exchange
Contact: 877.722.2769
Cost
Registration Pricing
Free Event
There is no fee to attend, but the login info will be included on the receipt 		$0.00
Description   Savvy marketers know a compelling message is critical to everything one does. whether it is lead generation, brand awareness, or plain old-fashioned selling. But, as B2B marketers, how often do we succesfully tie all of our market segment to a top-level message for our company. At one extreme, messaging strategies can be too broad for the marketplace, ensuring that it will only resonate for with certain constituents or segments. At the other end of the spectrum, a completely different message is provided for every product, for every segment, and sometimes, for every sales call!

There is a better way. By uniting the messaging exercise with the segmentation exercise, marketers can develop an over-arching message that unites a common concept at the corporate or product line level, while ensuring the flexibility to message within that concept for specific targets. By doing this correctly, markets gain the benefits of standing for something strong from a brand standpoint, while talking to individual segments with what they want to hear.

Sami Jajeh will showcase how savvy companies are doing this well and others not so well. and he will highlight the key tenets and steps for successfully integrating messaging and segmentation exercises.

About Sami Jajeh

Sami Jajeh provides Arketi Group’s B2B clients with senior-level expertise and marketing advice from a technology businessperson's perspective. Sami combines both an MBA's critical thinking skills and extensive technology marketing domain knowledge to solve tough, strategic marketing questions. From comprehensive marketing plans to competitive analyses to corporate re-launches, his work positions companies to gain revenue momentum and strong growth. Sami brings more than 20 years of experience in strategic and product marketing, marketing communications and PR, and sales and business development.

His career spans almost every aspect of creating great companies, but the greatest portion of his career has been spent in marketing, business development, and entrepreneurship - ranging from IBM to co-founding two start-ups. All four of the emerging growth companies in which Sami has been an executive successfully executed a liquidity event. Sami has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Science from University of California, Berkeley.

About Arketi Group

Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as a “Top Business to Business Agency,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include bigWebApps, Cbeyond, Convergys, ERDAS, Liaison Technologies, Whoop and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.


Over the coming months, we will begin to tailor our systems to let you select seminar tracks that are of interest to you or the clients you serve. There are several other presentation ideas that have been submitted on topics including PR, hiring, team performance, sales and IT project execution. These content-rich webinars will be presented live in the next few months, and recorded versions will be available at www.b2bpowerexchange.net.

If you are interested in presenting to the B2B Power Exchange community, please send an outline of your presentation to info@b2bpowerexchange.com. Presentations must be educational in nature and designed for general audiences that may include potential partners, prospects and people with a general interest in the topic. Blatant sales pitches will not be permitted, and all presentations will be prescreened.
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